The Truth about Sales Leads

Hey folks, producing sales leads is the process of getting in touch with and collecting details from potential customers.

In larger companies, generating sales leads is handled by the promotion department, since they’re responsible for creating all promotion and outreach materials.sales leads logo

However, in smaller companies, it’s common for sales agents to have to do their own product sales prospecting.

There are several proven techniques for generating sales leads:

  • Networking
  • Advertising (TV/print/Web)
  • Telemarketing and teleprospecting
  • Direct email, fax or e-mail promotion campaigns
  • Web sites and online search engine optimization
  • Buying a sales leads list

Generate Your Sales Leads

How to Acquire your Sales Leads

sales leads mediaGenerating sales leads typically starts with social media.

This is as simple as calling your friends, family, former colleagues and current customers and asking if they know anyone who may be interested in your products or services. These recommendations are also called sales tips.

Besides social media, business exhibitions are excellent opportunities for business-to-business (B2B) social media.

By setting up a table at a display, you can get in touch with details from a multitude of audience and partners [source: startupnation ].

Web marketing is fast becoming the most highly effective way to produce sales leas. According to Nielsen/NetRatings, in the 7 days of Sept 24-30, 2007, Web viewers visited on over 53 billion dollars online ads promoting everything from financial solutions to vehicles to journey [source: Nielsen NetRatings ].

These ads often lead to short reviews or contact forms with types that can be utilized in real-time by sales associates.

Telemarketing and teleprospecting are two identical but unique techniques of producing sales leads.

sales leads tele Business makes use of the solutions of a telemarketing company that utilizes providers who reads from a ready program (script).

Operators offer products or services straight to the community over the phone. Telemarketing, unfortunately, has a dreadful popularity for being a hassle (calling during dinner time, providing products that have nothing to do with the prospective customer, et cetera) and has led to the development of the Nationwide Do Not Call Registry.

The fastest way to set up thousands of prospects is to buy a sales lead list. There are a multitude of immediate marketing companies who gather and sell specialized details for certain business and customer.

The advantage of these details is that a salesperson can get access to a large number of names and numbers for a few hundred dollars.

The drawback is that all these names are not qualified leads, meaning they haven’t been examined independently to see whether or not they’re a good coordinate for the salesman’s specific products or services [source: MindTools ].

These are but some of the most effective ways to generate your owns sales leads.

Bob Ullman is a recognized leader in the home-based business industry, and has coached many to success. Feel free to check out his business at

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