The Advantages of Blogging for Business

Hey folks, let me ask you this, and it’s a serious one: If you never added one visitor to your business blog site with search engine optimization (SEO), would you still have one?

For some execs that do not necessarily “get it” when it involves content marketing, the response would be a resounding, “No way!”

But for those persons and companies that have actually seen the miracle of blogging and its result beyond SEO, the answer would be an unquestionable, “Of course!”

Blogging for business should be far and above the SEO need only. It should be an integral part of the marketing plan of any business out there.

In reality, there are highly effective reasons you ought to be blogging for business, and I’ve listed down a couple of them here.

Should you be Blogging for Business?

Advantages of Blogging for Business

blogging for business

The Power of Team

Ever listened to of Hub Spot? The Boston-based company and all-in-one social media platform for small- and medium-sized businesses is just one of the fastest-growing on the planet, and considering Google just spent $32 million in the company, they seem to be on solid ground.

Although there are several reasons Hub Spot is climbing up the charts of the business world, one of the center elements to their success is the “team” feel of the business.

Ranked two straight years as the # 1 Best Place to Work by the Boston Business Journal, Hub Spot allows EVERY single person in the business to create content for the company’s blog site. With over 300 workers, you could see why it’s absolutely nothing for them to publish 3-5 articles on most days.

When it boils down to it, we, as human beings, like to be part of a movement. We intend to be a part of a group. When everyone is pitching in and everyone is contributing to blogging for business, success will be the result.

Blogging Sharpens Your Sword


I know someone who owns a business that creates indoor pools. Over the last 10 years he had more than 1000 in-home sales consultations.

3 years ago, when he embraced the power of blogging for business and started his own blog site, he saw a lot of benefits. One of which was that his sales skyrocketed! How so?

By producing 2 to 3 information a week for his blog site, he was able to keep up with the current technology in the market. He became a lot better at explaining things in a way the customer might plainly understand.

He found out that he seemed to have a solution for every question a client could possibly throw at him.

get ready

Blogging for business now, is definitely an avenue worth exploring, now with the release of the blog beast from Empower Network, anyone can start blogging for business.

Put simply, blogging for business resembles engaging in for a game. The more techniques, the better the skills, timing and general play– which ultimately causes more triumphs, or in this case, sales.

Bob Ullman is a recognized leader in the home-based business industry, and has coached many to success. Feel free to check out his business at

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